Fortnite's Unreal Editor for Fortnite (UEFN) has revolutionized game creation, empowering brands to build immersive experiences within the Fortnite universe. Brands like Balenciaga, Coca-Cola, and Chipotle have already launched Fortnite maps. However, without a solid strategy, even the best-looking maps can fizzle out fast.
UEFN maps provide a vast playground for brands to craft custom game modes, environments, and challenges, but the challenge remains: how do you ensure players can easily find and engage with your map?
Deep linking is the game-changer for UEFN discoverability. With a strong marketing strategy, you can leverage deep linking to drive direct traffic to your map.
What is Deep Linking?
Deep linking allows players to jump into a specific UEFN map with a single click. Every Fortnite map now has a unique URL that players can click to instantly load your map in the game’s home bar.
For example, if you want to attract players to your branded map, you can promote your link in Fortnite-specific overlays on platforms like CurseForge, reaching its 100 million active monthly users while they are actively playing.
This system ensures an instant, frictionless experience that drives engagement and boosts visibility of your branded UEFN map. Gamers can click a link and land directly in your map, eliminating barriers to entry.
How to Boost Your Brand Awareness Among Gamers
To ensure your branded map thrives and doesn’t become a ghost town, you need a strategic approach. Partners like Overwolf Ads can help amplify your reach with these key steps:
- Set up a branded Fortnite map
Create an engaging UEFN experience that aligns with your brand identity and attracts your target audience.
- Leverage in-game overlays with deep links
Identify apps and mods your potential customers already use and integrate deep linking to promote your UEFN map in-game overlays, turning clicks into active players instantly.
- Create custom activation
Take advantage of Moment-Triggered Ads (leveling up or reaching the final circle) and Rewarded Challenges to integrate your brand into intense gameplay moments.
If you’ve already built a branded map, Overwolf can help you target players actively playing Fortnite and drive them straight to your creation through deep-linking.
This method is faster, more efficient, and reaches players at the perfect moment—when they’re already immersed in the game.
Ready to make your map reachable?