Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place.

Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers looking to add gaming into their marketing mix.

This month, Nathan Lindberg is joined by Takuya Inoue, the Director and Head of Marketing at Capcom USA. He began his career at Sony Electronics in Japan, before transitioning into the gaming industry to pursue his lifelong passion. Since joining Capcom, Takuya has led marketing for major global hits, including Resident Evil Requiem, Monster Hunter, and upcoming Pragmata. 

In this episode, hosted by Nathan Lindberg, VP of Brand Partnerships at Overwolf, we explored:

• How Capcom shifted its marketing to an "entertainment-first" approach that builds lifelong fans.
• The strategic difference in launching a new IP like Pragmata versus a 30-year franchise.
• How campaigns like Resident Evil Requiem successfully capture modern horror audiences by featuring human drama and cinematic storytelling.

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Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.