As 2024 draws to a close, Overwolf has achieved another milestone, solidifying its position as a key player in the gaming media ecosystem. Overwolf has secured various top 10 spots in Comscore’s October 2024 rankings in several countries of the EU Gaming Properties lists.
This follows its #4 ranking in the Comscore’s U.S. Gaming Properties list for August 2024 and Digiday’s Best Gaming Ad Tech Platform of 2024 award, further emphasizing Overwolf’s global presence.
With over 100 million monthly active gamers engaged across hundreds of the world’s biggest games and premium gaming websites, Overwolf continues to redefine gaming experiences and advertising opportunities around the globe. Earlier in 2024, the company opened its first European office in the United Kingdom, and is already working closely with some of the leading brands and agency groups including Dentsu, WPP and Havas.
As a direct reflection of the company’s expansion efforts, Overwolf has positioned itself in the top spots of Comscore’s European Gaming Proprieties lists, ranking #3 in Germany, #2 in Norway, #5 in France, and #7 in the UK, standing alongside major platforms such as Roblox, Epic Games, Twitch and Activision Blizzard.
Opportunities for Advertisers and Publishers
As Overwolf continues to scale, the platform is becoming increasingly attractive to both advertisers and publishers. Brands can now reach gamers across multiple touchpoints—through in-game apps, Nitro-powered websites, and custom branded moments during rich gameplay. This multi-channel approach offers advertisers unparalleled flexibility in how they engage with gaming audiences.
With Overwolf, Twitch, and Roblox dominating the Comscore rankings, it’s clear that gaming is continuing to grow as one of the most important media platforms in 2024. For advertisers looking to tap into this thriving ecosystem, Overwolf offers the tools and technology needed to make meaningful connections with gamers.
If you’re interested in learning more about how Overwolf’s ad platform can help you reach your target audience or want to explore partnership opportunities, click here to get in touch with our team.
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