On March 11, the gaming, advertising, and brand partnerships worlds will come together at the Campaign Gaming Summit in London, and we’re excited to be part of the conversation.
Overwolf will be joining industry leaders to explore how brands can move beyond traditional digital advertising and into experiences that players actually welcome.
Panel discussion: Playing the field – from simple ads to full immersion: what are the different strategies within gaming that engage gamers and benefit brands?
Overwolf’s Matthew Parsons will join a panel discussion alongside leaders from HSBC, Logitech, British Heart Foundation, and War Child UK to explore the evolving strategies brands are using inside gaming ecosystems.
The panel will examine how brands can meet players where they already are—across games, communities, and creator platforms.
Topics will include:
- Moving beyond basic ads: immersive experiences, competitions, and interactive storytelling across games and streams
- Players as creators: how user-generated content platforms let brands collaborate inside worlds built by their own communities
- Influencers, streamers, and indie-to-blockbuster titles; offering diverse entry points - from quick activations to deep cultural integration
As gaming ecosystems continue to evolve, the question isn’t whether brands should be present, it’s how they show up in ways that resonate with players.
The power of in-game advertising: how brands can activate across every major title with zero heavy lifting
Following the panel, Nathan Lindberg, VP of Global Brand Partnerships at Overwolf, will break down why in-game advertising is uniquely positioned to deliver results across the marketing funnel.
Most digital advertising today competes for distracted, skippable attention. In gaming, however, players are in a lean-forward mindset, fully focused on the experience.
For brands looking to scale their presence in gaming without building custom integrations for every title, in-game advertising offers a powerful and efficient entry point.
Join Us for Happy Hour
After the summit, we’re keeping the conversation going.
Join us for a Campaign Gaming Summit Happy Hour:
📍 Savage Garden, London
🗓 March 11
⏰ 5:00 PM – 8:00 PM
It’s a chance to connect with fellow marketers, gaming professionals, and brand leaders shaping the future of advertising in games.
Spots are limited, so RSVP now!
If you’ll be attending the summit, we’d love to see you there.