Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place.

Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers looking to add gaming into their marketing mix.

This month, our guest is Max Bass, VP of Emerging Connections at GALE. Sitting in the agency’s innovation practice, Max helps clients understand and activate new marketing channels with a primary focus on gaming. Before GALE, he spent eight years in the agency world leading accounts across entertainment, tech, toys, and alc/bev. He then served as VP of Marketing at Immortals esports organization, where he secured and renewed team partnerships with Progressive, Toyota, Betway, and American Express. 

Today, Max leads GALE’s efforts in helping clients engage esports and gaming communities, activating in games, content, experiential, community building, and more.

In this episode, hosted by Chad DeLuca, Director of Brand Partnerships at Overwolf, we explored:

• How GALE and MilkPEP built The Milk Cup, the largest women’s Fortnite tournament in North America, and why it represents a long-term investment in women’s sports
• Case studies showing how Roblox, Discord and Overwolf activations drove real-world sales and deep community engagement
• How to create authentic community experiences on platforms like Discord, whether for gamers, digital creators, or even lifestyle causes

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About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.

Ranked by Comscore as #2 Gaming Property and Digiday’s Best Gaming Ad Tech Platform 2024, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more. 

For more information on Overwolf, visit www.overwolf.com/ads.