Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place.
Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers looking to add gaming into their marketing mix.
This month, Nathan Lindberg is joined by Morgan Pomish, the SVP of Innovative Experiences at Digitas North America. A strategist by trade, she’s spent over a decade in advertising and has led innovation at Digitas for the past four years.
Her work centers on how technology shapes the way people experience, engage with, and make decisions about brands. She’s a frequent contributor to industry thought leadership and has worked with consumer brands including Sephora, Visa, and Crocs. She’s known for a clear-eyed approach to innovation, focusing on what creates real value beyond the hype.
In this episode, hosted by Nathan Lindberg, VP Global Brand Partnerships at Overwolf, we explored:
- How opt-in behaviors like branded mods signal intent and drive mid-funnel preference
- Why metrics like time spent, engagement depth, and repeat interaction better capture gaming’s value than CTR
- Why marketers should treat gaming as a core pillar of their permanent media and creative strategy
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Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.
Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.