August 28, 2025 – Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 113 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth in the region and
With 1.86 Billion PC gamers worldwide logging on to enjoy fully immersive, headphones, long-duration playtime, brands have a rare opportunity to access countless hours of undivided attention. For this year's presentation at IAB PlayFronts 2025, Overwolf’s CMO Shahar Sorek and Head of US Brand Partnerships Nathan
Welcome to this month’s special edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Nathan Lindberg, Head of US Brand Partnerships at Overwolf, as he dives into the ultimate blueprint for brands
Welcome to the Overwolf Developers Newsletter for February 2025! With February in full swing, many of us are settling into the rhythm of the new year, refining projects, and exploring new opportunities. Whether you're building something fresh or optimizing an existing app, this is the perfect time to
Welcome to the Overwolf Developers Newsletter for December 2024! Dear Creators & Partners, As we close out another year, I want to take a moment to reflect on what an incredible journey it has been for us as a community—and it’s all thanks to you! Despite the many
As 2025 approaches, some seasoned marketers have begun forging a new path to reach and engage gamers with astonishing success. It may seem strange that this new direction involves brands supporting in-game developers, but a deeper understanding of user-generated content (UGC) in gaming, combined with Gen Z’s values, attitude
Welcome to the Overwolf Developers Newsletter for November 2024! As November rolls in, we find ourselves in the final stretch of the year—a great time to reflect on progress, prepare for the months ahead, and make the most of the opportunities still on the horizon. With holidays around the
Last month we were proud to take to the stage with our partners at dentsu for the 20th annual Advertising Week New York 2024. Overwolf Ads' Head of US Sales Nathan Lindberg (formerly Twitch/Epic Games) sat with Don McLean (Director, Gaming Agency Services, dentsu) to explore effective strategies
This week we were lucky enough to win 4 separate awards at the Tempest Awards 2024 for our Overwolf Ads x Monster Energy: Call of Duty MW3 Global Launch Day campaign. Sitting in great company, other winners included AT&T, Riot Games, Ubisoft, Mastercard, Havas and theScore Esports. Our
Welcome to the Overwolf Developers Newsletter for October 2024! With October here and Halloween around the corner, we’re bringing you some exciting updates and treats for your apps. Our team has been working to improve your tools and bring new opportunities for growth. Read on to catch up on
In an exciting update, Overwolf has surged to the top of Comscore’s U.S. Gaming Properties list for August 2024, alongside industry giants Twitch and Roblox. Overwolf’s rise to 4th spot in the rankings marks a significant milestone, as it outpaced other major gaming platforms Activision Blizzard, Fandom,
Overwolf Ads is proud to be a sponsor of the 20th annual Advertising Week New York 2024 event. Engaging Gen Z Through the Power of Gaming Join us on stage with dentsu as we explore gaming as the new social media, dive into real-world brand success stories like Pringles, and
Welcome to the Overwolf Developers Newsletter for September 2024! We are back after the summer hiatus, and we don’t come empty-handed - many important and exciting updates are here to quench your thirst for Overwolf news. So, grab a seat and enjoy this latest Overwolf Newsletter! Our main topics
We are thrilled to announce that Overwolf has been honored with the Digiday Technology Award for Best Esports/Gaming Ad Tech, recognizing our commitment to revolutionizing how brands and advertisers engage with over 100 million gamers monthly through our platform. This award underscores the innovative approach Overwolf takes to bridge
We are thrilled to announce that Overwolf Ads has been named as a finalist for the Best Esports/Gaming Ad Technology category in the Digiday Technology Awards 2024! As a nominee, Overwolf stands alongside parallel industry giants such as Pinterest, Disney, Yahoo, Simpli.fi and more who have also been
In November 2023, Yahoo Advertising decided to shut the doors on its premium SSP platform and instead announced huge advancements in its publisher-direct DSP offering, Yahoo Backstage. The revamped DSP offering focused on the integration of a carefully selected list of over 100 premium publishers including Warner Bros Discovery, Xbox,
July 2, 2024 – Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today announced the global expansion of its Brand Partnerships team. The newly appointed team members include Nathan Lindberg as US Head of Brand Partnerships, Aimee Baller as Head of Brand Partnerships for the
June 17, 2024 — CurseForge, the world’s largest repository of mods and addons for video games, today announced a collaboration with Hasbro, a leading toy and game company, to bring the iconic POWER RANGERS franchise into ARK: Survival Ascended - the critically acclaimed survival game by Studio Wildcard. With more