As a new year is fast approaching, it’s important to document the maturation of both brands and agencies in their strategies of reaching and advertising to gamers at scale.

Gaming is now the world’s biggest entertainment industry, with over 3.2B players worldwide and an economy size of over $180B annually. We now know 96% of under 18s and 84% of 18–34 year olds are gamers. Needless to say, it’s paramount for any brand interested in this cohort to have some form of gaming strategy in 2024.

Whilst advertisers are experimenting with different types of content and media strategies (from esports sponsorship to influencer marketing and ads on Twitch), the holy grail will always be meeting gamers inside the games they’re playing. Here, their attention is fixed, their emotions are high, their attitudes are excitingly malleable and open — if your brand is positioned in the right way.

This type of advertising is delicate and poses some high-stake challenges. Number 1, not to distract or disrupt them from the escapism they’re enjoying. Number 2, how can your brand elevate and enhance what they’re currently doing — otherwise, what’s the point of you being there?

In the following video; CMO of Overwolf, Shahar Sorek, takes 10 minutes to explain how global brands and agencies like KFC, Dr Pepper, P&G, Monster, Intel, WPP, Dentsu and Havas are doing exactly that using Moment-Triggered Ads inside the biggest games in a cost efficient, quick and scalable way.

If you’re interested in hearing more about how Overwolf Ads could help your brand reach gamers in 2024, head here or email us at ads(at)overwolf(dot)com.