Overwolf Blog

Your gateway to in-game creation trends, creator stories, and Overwolf updates

Overwolf Blog - Your gateway to in-game creation trends, creator stories, and Overwolf updates
Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth

Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth

August 28, 2025 – Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 113 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth in the region and

Developers July Newsletter - New Summer Games

Developers July Newsletter - New Summer Games

Welcome to the Overwolf Developers Newsletter for July 2025! July brings summer sunshine and a fresh wave of excitement across the gaming world, with new titles and community activities. If you're gearing up for the next release or fine-tuning a feature, there’s plenty to inspire and support

Developers June Newsletter - Console Notifications

Developers June Newsletter - Console Notifications

Welcome to the Overwolf Developers Newsletter for June 2025! As we reach the midpoint of the year, the industry is showing no signs of slowing down. With summer game reveals and releases, it’s a great time to stay sharp and keep building. We’re here as always with updates,

Overwolf Integrates oRTB to Increase Revenue for App Creators

Overwolf Integrates oRTB to Increase Revenue for App Creators

We are happy to announce that Overwolf has integrated oRTB (Open Real Time Bidding), a standardized real-time bidding protocol designed to facilitate instantaneous communication between buyers and sellers.  What is oRTB Created in oRTB in 2010, oRTB emerged before programmatic ads became the widespread success it is today. oRTB helps

Developers May Newsletter - Store Page Level-Up

Developers May Newsletter - Store Page Level-Up

Welcome to the Overwolf Developers Newsletter for May 2025! May is here, and with it comes a fresh wave of momentum across the gaming world - significant updates, new titles on the horizon, and plenty of energy ahead of the summer season. It’s a great moment to fine-tune your

Overwolf Partners with The Trade Desk To Bring Advertisers Exclusive Gaming Inventory through OpenPath Integration

Overwolf Partners with The Trade Desk To Bring Advertisers Exclusive Gaming Inventory through OpenPath Integration

Overwolf is thrilled to announce our official integration with global advertising technology leader The Trade Desk’s OpenPath, a solution that enables advertisers to have direct access to publishers’ advertising inventory. Through OpenPath, advertisers now have a direct connection to Overwolf’s exclusive gaming inventory on Overwolf Ads (including Overwolf’