Your gateway to UGC trends, creator stories, and Overwolf updates
We are happy to announce that Overwolf has integrated oRTB (Open Real Time Bidding), a standardized real-time bidding protocol designed to facilitate instantaneous communication between buyers and sellers. What is oRTB Created in oRTB in 2010, oRTB emerged before programmatic ads became the widespread success it is today. oRTB helps
For over a decade, Overwolf has proudly supported in-game creators building experiences for players of Riot’s beloved titles. From companion apps to overlays and analytical tools, we’ve worked side by side with Riot’s team & talented developers to help enhance player experiences in a way that’s
Welcome to the Overwolf Developers Newsletter for May 2025! May is here, and with it comes a fresh wave of momentum across the gaming world - significant updates, new titles on the horizon, and plenty of energy ahead of the summer season. It’s a great moment to fine-tune your
The new standard for media quality is attention, and Overwolf is now acknowledged as one of its premier sources. We are thrilled to announce Overwolf has been selected to join Adelaide’s newly announced AU Ecosystem; a tightly curated group of 40 premium publishers including The New York Times, Spotify
Gaming is no longer a niche. It’s the dominant force in global entertainment, eclipsing the combined scale of film and music. For brands in 2025, gaming is now a strategic imperative for relevance, reach, and resonance. Today’s top 10 games drive more engagement than the 100 biggest influencers,
Welcome to the Overwolf Developers Newsletter for April 2025! Spring is in full swing, and it's a great time to sharpen your tools, update your apps, and prepare for the busy months ahead. We've rolled out some significant updates this month to give you more ways
Welcome to this month’s special edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Noam Korin, VP of Brand Partnerships, who breaks down what strong in-game creative really looks like, and the
After powering through a full day at Pax East in Boston, it’s time to celebrate at the coolest venue in town! Join the Overwolf Ads team for a fun and laid-back Happy Hour at one of the coolest spots in Boston - the F1 Arcade - for an evening
We are very proud to announce that Matt Jablon, Brand Partnership Director at Overwolf, has been nominated for ThinkLA’s Idea Awards: Sales Person of the Year. An expert in the art of driving successful gaming partnerships that drive real value for clients, Matt’s impact in 2024 has been
Meet Aimee Baller, Head of Partnerships in West & Central US as she takes the stage at POSSIBLE 2025! 📆 Date: April 29th ⏰ Time: 11 AM ET 📍 Location: Innovation Stage, Miami The Next Creator Economy Isn't on TikTok. It's in Gaming. In this talk you'll
With 1.86 Billion PC gamers worldwide logging on to enjoy fully immersive, headphones, long-duration playtime, brands have a rare opportunity to access countless hours of undivided attention. For this year's presentation at IAB PlayFronts 2025, Overwolf’s CMO Shahar Sorek and Head of US Brand Partnerships Nathan
Overwolf is thrilled to announce our official integration with global advertising technology leader The Trade Desk’s OpenPath, a solution that enables advertisers to have direct access to publishers’ advertising inventory. Through OpenPath, advertisers now have a direct connection to Overwolf’s exclusive gaming inventory on Overwolf Ads (including Overwolf’
For advertisers, understanding the appeal of a new game—and why it matters—can be a challenge. With countless titles launching each year, it’s difficult to predict which ones will capture players’ attention and foster long-term engagement. Even more daunting is envisioning how a brand can seamlessly fit into
Welcome to the Overwolf Developers Newsletter for March 2025! Spring is nearly here, and with it comes fresh opportunities to improve your workflow and stay ahead of the curve. We've got some useful updates this month and would love your input on how we can keep making Overwolf
Welcome to this month’s special edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Nathan Lindberg, Head of US Brand Partnerships at Overwolf, as he dives into the ultimate blueprint for brands
Join us at IAB PlayFronts 2025, where Overwolf's CMO, Shahar Sorek, and Head of US Brand Partnerships, Nathan Lindberg, will reveal where attention still thrives in the entertainment world—and how to mine it before it’s gone. In this session, we’ll uncover: * Where to find the
In 2024, we enrolled in PubMatic's exclusive Access Membership program, a premium initiative designed to enhance collaboration between publishers and advertisers. As a member, we had the opportunity to strengthen buyer relationships, optimize our programmatic strategy, and ultimately drive incremental revenue growth. What we did: * Engage with PubMatic&
Welcome to the Overwolf Developers Newsletter for February 2025! With February in full swing, many of us are settling into the rhythm of the new year, refining projects, and exploring new opportunities. Whether you're building something fresh or optimizing an existing app, this is the perfect time to