Your gateway to UGC trends, creator stories, and Overwolf updates
We are very proud to announce that Matt Jablon, Brand Partnership Director at Overwolf, has been nominated for ThinkLA’s Idea Awards: Sales Person of the Year. An expert in the art of driving successful gaming partnerships that drive real value for clients, Matt’s impact in 2024 has been
Meet Aimee Baller, Head of Partnerships in West & Central US as she takes the stage at POSSIBLE 2025! 📆 Date: April 29th ⏰ Time: 11 AM ET 📍 Location: Innovation Stage, Miami The Next Creator Economy Isn't on TikTok. It's in Gaming. In this talk you'll
With 1.86 Billion PC gamers worldwide logging on to enjoy fully immersive, headphones, long-duration playtime, brands have a rare opportunity to access countless hours of undivided attention. For this year's presentation at IAB PlayFronts 2025, Overwolf’s CMO Shahar Sorek and Head of US Brand Partnerships Nathan
Overwolf is thrilled to announce our official integration with global advertising technology leader The Trade Desk’s OpenPath, a solution that enables advertisers to have direct access to publishers’ advertising inventory. Through OpenPath, advertisers now have a direct connection to Overwolf’s exclusive gaming inventory on Overwolf Ads (including Overwolf’
For advertisers, understanding the appeal of a new game—and why it matters—can be a challenge. With countless titles launching each year, it’s difficult to predict which ones will capture players’ attention and foster long-term engagement. Even more daunting is envisioning how a brand can seamlessly fit into
Welcome to the Overwolf Developers Newsletter for March 2025! Spring is nearly here, and with it comes fresh opportunities to improve your workflow and stay ahead of the curve. We've got some useful updates this month and would love your input on how we can keep making Overwolf
Welcome to this month’s special edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Nathan Lindberg, Head of US Brand Partnerships at Overwolf, as he dives into the ultimate blueprint for brands
Join us at IAB PlayFronts 2025, where Overwolf's CMO, Shahar Sorek, and Head of US Brand Partnerships, Nathan Lindberg, will reveal where attention still thrives in the entertainment world—and how to mine it before it’s gone. In this session, we’ll uncover: * Where to find the
In 2024, we enrolled in PubMatic's exclusive Access Membership program, a premium initiative designed to enhance collaboration between publishers and advertisers. As a member, we had the opportunity to strengthen buyer relationships, optimize our programmatic strategy, and ultimately drive incremental revenue growth. What we did: * Engage with PubMatic&
Welcome to the Overwolf Developers Newsletter for February 2025! With February in full swing, many of us are settling into the rhythm of the new year, refining projects, and exploring new opportunities. Whether you're building something fresh or optimizing an existing app, this is the perfect time to
Welcome to this month’s edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Aimee Baller, Head of Partnerships for West & Central US, as she dives into The Future of Brand Engagement
Fortnite's Unreal Editor for Fortnite (UEFN) has revolutionized game creation, empowering brands to build immersive experiences within the Fortnite universe. Brands like Balenciaga, Coca-Cola, and Chipotle have already launched Fortnite maps. However, without a solid strategy, even the best-looking maps can fizzle out fast. UEFN maps provide a
Kicking off our Leadership Insight series in the High Scores newsletter, we had the pleasure of speaking with M. Chad De Luca, Director of Brand Partnerships at Overwolf. His insights set the stage for more expert conversations to come, as we continue to dive into the evolving landscape of gaming
2024 was a transformative year for Overwolf and the creator community we support. Forbes recapped some of the highlights from our journey, showcasing our efforts to empower creators and expand the gaming ecosystem. Here are the key takeaways from the article: * $240 million was paid out to in-game creators, including
Welcome to the Overwolf Developers Newsletter for December 2024! Dear Creators & Partners, As we close out another year, I want to take a moment to reflect on what an incredible journey it has been for us as a community—and it’s all thanks to you! Despite the many
As 2025 approaches, some seasoned marketers have begun forging a new path to reach and engage gamers with astonishing success. It may seem strange that this new direction involves brands supporting in-game developers, but a deeper understanding of user-generated content (UGC) in gaming, combined with Gen Z’s values, attitude
As 2024 draws to a close, Overwolf has achieved another milestone, solidifying its position as a key player in the gaming media ecosystem. Overwolf has secured various top 10 spots in Comscore’s October 2024 rankings in several countries of the EU Gaming Properties lists. This follows its #4 ranking
Did you miss it? Overwolf’s CEO & Co-founder, Uri Marchand, participated in the panel talk, "From Mods to Mainstream: How User-Generated Content is Shaping the Future of Gaming and Media," at the GamesBeat Insider Series: Hollywood and Gaming on December 12th in Los Angeles. Joining Uri on