Your gateway to UGC trends, creator stories, and Overwolf updates
As 2025 approaches, some seasoned marketers have begun forging a new path to reach and engage gamers with astonishing success. It may seem strange that this new direction involves brands supporting in-game developers, but a deeper understanding of user-generated content (UGC) in gaming, combined with Gen Z’s values, attitude
As 2024 draws to a close, Overwolf has achieved another milestone, solidifying its position as a key player in the gaming media ecosystem. Overwolf has secured various top 10 spots in Comscore’s October 2024 rankings in several countries of the EU Gaming Properties lists. This follows its #4 ranking
Mark your calendars! Overwolf’s CEO & Co-founder, Uri Marchand, will participate in the panel talk, "From Mods to Mainstream: How User-Generated Content is Shaping the Future of Gaming and Media," at the GamesBeat Insider Series: Hollywood and Gaming on December 12th in Los Angeles. Joining Uri on
Welcome to the Overwolf Developers Newsletter for November 2024! As November rolls in, we find ourselves in the final stretch of the year—a great time to reflect on progress, prepare for the months ahead, and make the most of the opportunities still on the horizon. With holidays around the
Last month we were proud to take to the stage with our partners at dentsu for the 20th annual Advertising Week New York 2024. Overwolf Ads' Head of US Sales Nathan Lindberg (formerly Twitch/Epic Games) sat with Don McLean (Director, Gaming Agency Services, dentsu) to explore effective strategies
This week we were lucky enough to win 4 separate awards at the Tempest Awards 2024 for our Overwolf Ads x Monster Energy: Call of Duty MW3 Global Launch Day campaign. Sitting in great company, other winners included AT&T, Riot Games, Ubisoft, Mastercard, Havas and theScore Esports. Our
It is with great pleasure that we share the news that Overwolf has been nominated for the Best Esports Supporting Service of 2024 by the Esports Awards. The nomination comes off the back of an eventful year, including our official partnership with Lunar Client (one of the world’s biggest
Welcome to the Overwolf Developers Newsletter for October 2024! With October here and Halloween around the corner, we’re bringing you some exciting updates and treats for your apps. Our team has been working to improve your tools and bring new opportunities for growth. Read on to catch up on
In an exciting update, Overwolf has surged to the top of Comscore’s U.S. Gaming Properties list for August 2024, alongside industry giants Twitch and Roblox. Overwolf’s rise to 4th spot in the rankings marks a significant milestone, as it outpaced other major gaming platforms Activision Blizzard, Fandom,
Overwolf Ads is proud to be a sponsor of the 20th annual Advertising Week New York 2024 event. Engaging Gen Z Through the Power of Gaming Join us on stage with dentsu as we explore gaming as the new social media, dive into real-world brand success stories like Pringles, and
Welcome to the Overwolf Developers Newsletter for September 2024! We are back after the summer hiatus, and we don’t come empty-handed - many important and exciting updates are here to quench your thirst for Overwolf news. So, grab a seat and enjoy this latest Overwolf Newsletter! Our main topics
Fortnite’s Unreal Editor for Fortnite (UEFN) is a powerful tool that enables creators to build custom maps and game modes using the same Unreal Engine technology that powers Fortnite itself. UEFN goes beyond Fortnite's original Creative mode, offering more advanced design capabilities, including access to Unreal Engine’
We are thrilled to announce that Overwolf has been honored with the Digiday Technology Award for Best Esports/Gaming Ad Tech, recognizing our commitment to revolutionizing how brands and advertisers engage with over 100 million gamers monthly through our platform. This award underscores the innovative approach Overwolf takes to bridge
On July 22, via a blog post, Google announced the abandoning of its plans to deprecate third-party cookies from Chrome. This announcement sent ripples through the entire industry, marking the latest development of the tech giant’s four-year effort to eliminate cookies from its browser. But while this decision may
We are thrilled to announce that Overwolf Ads has been named as a finalist for the Best Esports/Gaming Ad Technology category in the Digiday Technology Awards 2024! As a nominee, Overwolf stands alongside parallel industry giants such as Pinterest, Disney, Yahoo, Simpli.fi and more who have also been
With a market of more than 3.2 billion gamers globally and an economy size of $180 billion, video game culture has been established as a key focal point in brands' 2024 marketing strategies. Despite its wide-ranging demographics, advertisers are beginning to become aware that at the heart of
In November 2023, Yahoo Advertising decided to shut the doors on its premium SSP platform and instead announced huge advancements in its publisher-direct DSP offering, Yahoo Backstage. The revamped DSP offering focused on the integration of a carefully selected list of over 100 premium publishers including Warner Bros Discovery, Xbox,
July 2, 2024 – Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today announced the global expansion of its Brand Partnerships team. The newly appointed team members include Nathan Lindberg as US Head of Brand Partnerships, Aimee Baller as Head of Brand Partnerships for the