Overwolf Blog

Your gateway to UGC trends, creator stories, and Overwolf updates

Overwolf Blog - Your gateway to UGC trends, creator stories, and Overwolf updates
Overwolf Ads x dentsu: Advertising Week New York 2024

Overwolf Ads x dentsu: Advertising Week New York 2024

Overwolf Ads is proud to be a sponsor of the 20th annual Advertising Week New York 2024 event. Engaging Gen Z Through the Power of Gaming Join us on stage with dentsu as we explore gaming as the new social media, dive into real-world brand success stories like Pringles, and

Developers September Newsletter - New Developers Site

Developers September Newsletter - New Developers Site

Welcome to the Overwolf Developers Newsletter for September 2024! We are back after the summer hiatus, and we don’t come empty-handed - many important and exciting updates are here to quench your thirst for Overwolf news. So, grab a seat and enjoy this latest Overwolf Newsletter! Our main topics

The Ultimate Guide to Promoting Your Fortnite UEFN Map in 2024

The Ultimate Guide to Promoting Your Fortnite UEFN Map in 2024

Fortnite’s Unreal Editor for Fortnite (UEFN) is a powerful tool that enables creators to build custom maps and game modes using the same Unreal Engine technology that powers Fortnite itself. UEFN goes beyond Fortnite's original Creative mode, offering more advanced design capabilities, including access to Unreal Engine’

Overwolf, Xbox & Apple News join Yahoo DSP’s Premium Publisher AI

Overwolf, Xbox & Apple News join Yahoo DSP’s Premium Publisher AI

In November 2023, Yahoo Advertising decided to shut the doors on its premium SSP platform and instead announced huge advancements in its publisher-direct DSP offering, Yahoo Backstage. The revamped DSP offering focused on the integration of a carefully selected list of over 100 premium publishers including Warner Bros Discovery, Xbox,

Overwolf Acquires Gaming Ad Tech Leader NitroPay

Overwolf Acquires Gaming Ad Tech Leader NitroPay

We’re thrilled to announce that Overwolf, the all-in-one platform that enables creators to build, share, and monetize in-game apps, mods, and private servers, today announced the acquisition of NitroPay (rebranding to "Nitro"), a gaming ad tech company that helps website publishers monetize their site traffic and maximize