Overwolf Blog

February Digest: Programmatic Revenue Data Meets Geo-House Ads

February Digest: Programmatic Revenue Data Meets Geo-House Ads

February is moving fast, and we're keeping pace with tools designed to give you more control over your business and deeper insights into your growth. From the highly requested Revenue API to a significant House Ads upgrade, this month is all about data-driven decisions.

Our main topics this month:

  • Geo-House Ads: Target your promotions by region.
  • Revenue Data API: Your earnings, now programmatically accessible.
  • Marathon by Bungie: Get ready for the next big extraction shooter.

New Feature: Geo-House Ads

We're excited to level up the "House Ads" toolset! You can now deploy House Ads by geographic location.

This allows you to serve highly relevant content to your users, whether it's localized assets, region-specific coupons, or tailored pricing.

  • Granular Control: Toggle between global campaigns or regional overrides directly in the console.

Check out the House Ads documentation

Revenue Data API

Following the successful launch of our Performance Dashboard API, we've added the one you've been asking for: Revenue Data.

Previously only available via the UI, you can now use these new endpoints to pull all revenue metrics directly into your own BI dashboards or monitoring tools. Analyze your net revenue and ad performance on your own terms.

Explore the Revenue APIs

Haven't checked the Performance APIs yet? You should!

New Game Alert: Marathon

Game ID: 27856

Bungie's new game, Marathon, is coming out next Thursday, and we already have Overlay support.

As a high-stakes PvPvE extraction shooter, it's the perfect playground for innovative apps and overlays. The Overwolf team is already working on exploring Game Events possibilities.

We recommend starting to look into adding support for your existing or new dedicated apps for the game.

Have a specific event you need for your app? Reach out to your DevRel and fill out the game events request form.

Quest Complete: Recent Victories and Milestones

  • New Games: We have added support for 27 new games! Look up the complete game list.
  • Game Events: New game events for Fortnite and more! Our roadmap lists all important GEP releases. See the various changelogs for released events here.

On The Hunt: Ongoing Efforts and Progress Updates

  • The Right Events for Apps: Found a game you want to make an app for, but there are no events? Let us know by posting a request in our requests forum! (make sure you have joined our Discord community to get access).

Support Main: Community Highlights and Updates

Last month, we gathered to look back at our 2025 wins and share the "Big Plays" for 2026. If you couldn't make it live, the recording is now available! We covered everything from platform updates to new monetization features: January Town Hall Recording.

  • Want to own some cool Overwolf swag? If your app passed 5,000 downloads and you have not ordered one yet, go here to order your own Overwolf milestone t-shirt!

Join our Community

Looking to get tech support, bounce ideas around, suggest new features, or maybe just chat with fellow developers and our team?

JOIN THE COMMUNITY

Curious to see what else we're planning? Check out our roadmap.

For any suggestions or feedback, feel free to reach out us a developers@overwolf.com

The Overwolf Team