In the world of programmatic advertising, the US market often becomes the main focus of marketing budgets. For our global gaming network of app creators this means programmatic partnerships can often leave significant revenue opportunities untapped across smaller regions across Europe, Asia Pacific and Latin America. Whilst we are extremely
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in gaming advertising, you've arrived to the right place. Each month we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as
The world of gaming advertising doesn’t stand still. Campaign ideas that felt fresh last year may already look outdated in 2025. Roblox activations, branded UEFN Fortnite maps, and new ad-tech solutions are reshaping the space so quickly that marketers risk falling behind if they don’t stay plugged in.
Welcome back to the second episode of The Leaderboard Insights Podcast series for brands and advertisers interested in gaming! Each month we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix. This month, we
We are super excited to announce the official launch of The Leaderboard Insights Podcast series for brands and advertisers interested in gaming! We interview monthly the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix. In
We are happy to announce that Overwolf has integrated oRTB (Open Real Time Bidding), a standardized real-time bidding protocol designed to facilitate instantaneous communication between buyers and sellers. What is oRTB Created in oRTB in 2010, oRTB emerged before programmatic ads became the widespread success it is today. oRTB helps
The new standard for media quality is attention, and Overwolf is now acknowledged as one of its premier sources. We are thrilled to announce Overwolf has been selected to join Adelaide’s newly announced AU Ecosystem; a tightly curated group of 40 premium publishers including The New York Times, Spotify
Gaming is no longer a niche. It’s the dominant force in global entertainment, eclipsing the combined scale of film and music. For brands in 2025, gaming is now a strategic imperative for relevance, reach, and resonance. Today’s top 10 games drive more engagement than the 100 biggest influencers,
Welcome to this month’s special edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Noam Korin, VP of Brand Partnerships, who breaks down what strong in-game creative really looks like, and the
After powering through a full day at Pax East in Boston, it’s time to celebrate at the coolest venue in town! Join the Overwolf Ads team for a fun and laid-back Happy Hour at one of the coolest spots in Boston - the F1 Arcade - for an evening
We are very proud to announce that Matt Jablon, Brand Partnership Director at Overwolf, has been nominated for ThinkLA’s Idea Awards: Sales Person of the Year. An expert in the art of driving successful gaming partnerships that drive real value for clients, Matt’s impact in 2024 has been
Meet Aimee Baller, Head of Partnerships in West & Central US as she takes the stage at POSSIBLE 2025! 📆 Date: April 29th ⏰ Time: 11 AM ET 📍 Location: Innovation Stage, Miami The Next Creator Economy Isn't on TikTok. It's in Gaming. In this talk you'll
Overwolf is thrilled to announce our official integration with global advertising technology leader The Trade Desk’s OpenPath, a solution that enables advertisers to have direct access to publishers’ advertising inventory. Through OpenPath, advertisers now have a direct connection to Overwolf’s exclusive gaming inventory on Overwolf Ads (including Overwolf’
Join us at IAB PlayFronts 2025, where Overwolf's CMO, Shahar Sorek, and Head of US Brand Partnerships, Nathan Lindberg, will reveal where attention still thrives in the entertainment world—and how to mine it before it’s gone. In this session, we’ll uncover: * Where to find the
In 2024, we enrolled in PubMatic's exclusive Access Membership program, a premium initiative designed to enhance collaboration between publishers and advertisers. As a member, we had the opportunity to strengthen buyer relationships, optimize our programmatic strategy, and ultimately drive incremental revenue growth. What we did: * Engage with PubMatic&
Welcome to this month’s edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Aimee Baller, Head of Partnerships for West & Central US, as she dives into The Future of Brand Engagement
Fortnite's Unreal Editor for Fortnite (UEFN) has revolutionized game creation, empowering brands to build immersive experiences within the Fortnite universe. Brands like Balenciaga, Coca-Cola, and Chipotle have already launched Fortnite maps. However, without a solid strategy, even the best-looking maps can fizzle out fast. UEFN maps provide a
Kicking off our Leadership Insight series in the High Scores newsletter, we had the pleasure of speaking with M. Chad De Luca, Director of Brand Partnerships at Overwolf. His insights set the stage for more expert conversations to come, as we continue to dive into the evolving landscape of gaming