Standard pre-roll videos and pop-up ads don't automatically capture attention simply because they appear inside a game. For Gen Z gamers - a demographic that's difficult to reach through traditional media and highly sensitive to interruptions - advertising works best when it becomes part of the
At Cannes Lions 2026, Overwolf CMO Shahar Sorek took the stage to discuss one of the most pressing questions in marketing right now: where has audience attention actually gone, and how do brands follow it there? During the session, Shahar explored how gaming environments, creator platforms, community spaces, and gifting
Cannes Lions 2026 was a full week for the Overwolf Ads team - panels, happy hours, and conversations about where attention is actually going. Here is a look back. The Attention Shift: Where Brands Are Winning in Non-Traditional Inventory Shahar Sorek (CMO of Overwolf), Jackie Lyons (Chief Planning Officer, Havas)
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for
Every summer, the 16-24 year old cohort disappears into their setups. They play through full weekends. Session lengths run for hours. This is where their attention goes from June through July, concentrated and largely uncontested by brand media. Then August hits. As students and parents start spending more time
You have a trailer ready to go. Your CMO is asking for third-party-audited reach, and your media plan demands ten AAA titles. However, attempting to execute this plan reveals a critical challenge: in-game advertising is not a single, unified channel, it is a collection of incompatible scorecards.
MAD//Fest is the UK advertising industry's annual gathering for the ones who push back. This July, two brands that have built actual disruption into their products and their media plans take the stage together at The Truman Brewery in London. Overwolf Ads and giffgaff will be joining
Overwolf Ads is closing the week with two more awards at The Drum Awards Americas - adding to the Silver we picked up at The Drum Awards Marketing EMEA 2026 just yesterday. The wins: * Gold - Entertainment and Consumer Technology * Bronze - Gaming Both awarded for the Nobody 2 x Fortnite campaign, created
Overwolf Ads has taken home a Silver award at The Drum Awards Marketing EMEA 2026, one of the most prestigious recognition programmes in the industry. Our win: * Silver - Entertainment & Consumer Technology This recognition reflects the power of gaming as a cultural platform, and what's possible when brands
Key Takeaways * YouTube is the structural breadth anchor: Nine-in-ten U.S. teens use it [Pew Research], with 70% of Gen Z adults spending an hour or more per session [Morning Consult]. * Short-form video functions as a product research surface, not just entertainment [Search Engine Journal]. * Contextual in-
Gaming advertising is taking a major stage at Cannes Lions! This year, Overwolf Ads arrives at the world's biggest creative and advertising festival as a sponsor, with four activations and a team of senior leaders ready to connect. Yes We Cannes! Welcome Party 🕐 Monday June 22, 5:00
The gaming advertising conversation has matured - and not everyone in the room is ready for what that means. At the ThinkLA Gaming Brunch, the session didn't just scratch the surface. It went straight for the questions brands usually find reasons to avoid. Overwolf's Nathan Lindberg joined
Overwolf Ads has been named a winner at the Chief Marketer Ignite Awards, taking home the prize for: * Best Use of Interactive Technology in a Campaign - The 78-Minute Gamer Break (Naked Smoothie / Tropicana x dentsu X) This adds to a growing trophy cabinet for the campaign, which previously took
We're proud to share that Overwolf Ads has been shortlisted for four categories at The Drum Awards Marketing Americas 2026. Our shortlisted categories are: * Entertainment & Consumer Technology * Digital Experience * Gaming * Technology Innovation All four nominations are tied to our campaign for Universal Pictures' Nobody 2 - a
Not every campaign brief asks you to build a world-first NPC of a Hollywood action star and drop him into one of Fortnite’s most-played maps. But when EssenceMediacom came to us with the task of making Universal Pictures’ Nobody 2 culturally unavoidable for 25-34 year old
The gaming audience is everywhere, but finding the right segment, with the right message, at the right moment? That's where most brands still struggle. Overwolf Ads is proud to be sponsoring this year's Gaming Brunch, and we're bringing a round table built for the
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for
Overwolf Ads has won Best Gaming Platform at the Campaign Media Company of the Year Awards 2026. This win is proof of what our team has built: an advertising platform trusted by global brands to reach over 113 million monthly gamers with the kind of contextual, immersive experiences that actually