Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and
A major shift is happening in gaming: brands and IP owners are no longer just advertising in games, they’re becoming part of them. As UGC reshapes how fans engage with the worlds they love, the question is, how do we build collaborations that feel authentic to players, reward creators,
We’re incredibly proud to be recognized across multiple categories: * Gold – Platform/Tech Partner of the Year * Silver – Game-Changing Technology * Silver – Entertainment & Consumer Technology * Silver – In-Game * Bronze – Best Interactive or Gamified Experience All these nominations are a testament to how Overwolf’s technology is shaping the future of in-play
Overwolf is proud to be leading the charge in empowering the next generation of game creators. So far this year, the Overwolf has paid out over $300 million to in-game creators, validating the scale, sustainability, and real-world impact of UGC in gaming’s evolving economy (GamesBeat). At GamesBeat Next, Overwolf&
User-generated content (UGC) has moved from side quest to growth engine. Learn about how studios are leveraging ecosystems like Roblox, Epic/UEFN, and Overwolf/CurseForge to reshape how UGC.
We’re thrilled to share that Overwolf has been named a finalist for the Esports Supporting Platform of the Year at the 2025 Esports Awards! This category celebrates the software platforms that empower the global esports ecosystem providing the tools, technology, and infrastructure that help players, organizers, and fans connect
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and
We’re thrilled to share that Overwolf Ads has been shortlisted across seven categories at this year’s The Drum Awards 2025.
We are thrilled to announce that Overwolf has been honoured with several wins at the Cynopsis Media Impact Awards 2025, recognising how our differentiated ad tech platform is revolutionizing the way brands and advertisers engage with over 113 million gamers. Overwolf took home awards in the following categories: * Best Ad
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and
In the world of programmatic advertising, the US market often becomes the main focus of marketing budgets. For our global gaming network of app creators this means programmatic partnerships can often leave significant revenue opportunities untapped across smaller regions across Europe, Asia Pacific and Latin America. Whilst we are extremely
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in gaming advertising, you've arrived to the right place. Each month we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as
The world of gaming advertising doesn’t stand still. Campaign ideas that felt fresh last year may already look outdated in 2025. Roblox activations, branded UEFN Fortnite maps, and new ad-tech solutions are reshaping the space so quickly that marketers risk falling behind if they don’t stay plugged in.
Welcome back to the second episode of The Leaderboard Insights Podcast series for brands and advertisers interested in gaming! Each month we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix. This month, we
We are super excited to announce the official launch of The Leaderboard Insights Podcast series for brands and advertisers interested in gaming! We interview monthly the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix. In
We are happy to announce that Overwolf has integrated oRTB (Open Real Time Bidding), a standardized real-time bidding protocol designed to facilitate instantaneous communication between buyers and sellers. What is oRTB Created in oRTB in 2010, oRTB emerged before programmatic ads became the widespread success it is today. oRTB helps
The new standard for media quality is attention, and Overwolf is now acknowledged as one of its premier sources. We are thrilled to announce Overwolf has been selected to join Adelaide’s newly announced AU Ecosystem; a tightly curated group of 40 premium publishers including The New York Times, Spotify
Gaming is no longer a niche. It’s the dominant force in global entertainment, eclipsing the combined scale of film and music. For brands in 2025, gaming is now a strategic imperative for relevance, reach, and resonance. Today’s top 10 games drive more engagement than the 100 biggest influencers,