Overwolf is thrilled to announce our official integration with global advertising technology leader The Trade Desk’s OpenPath, a solution that enables advertisers to have direct access to publishers’ advertising inventory. Through OpenPath, advertisers now have a direct connection to Overwolf’s exclusive gaming inventory on Overwolf Ads (including Overwolf’
Join us at IAB PlayFronts 2025, where Overwolf's CMO, Shahar Sorek, and Head of US Brand Partnerships, Nathan Lindberg, will reveal where attention still thrives in the entertainment world—and how to mine it before it’s gone. In this session, we’ll uncover: * Where to find the
In 2024, we enrolled in PubMatic's exclusive Access Membership program, a premium initiative designed to enhance collaboration between publishers and advertisers. As a member, we had the opportunity to strengthen buyer relationships, optimize our programmatic strategy, and ultimately drive incremental revenue growth. What we did: * Engage with PubMatic&
Welcome to this month’s edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Aimee Baller, Head of Partnerships for West & Central US, as she dives into The Future of Brand Engagement
Fortnite's Unreal Editor for Fortnite (UEFN) has revolutionized game creation, empowering brands to build immersive experiences within the Fortnite universe. Brands like Balenciaga, Coca-Cola, and Chipotle have already launched Fortnite maps. However, without a solid strategy, even the best-looking maps can fizzle out fast. UEFN maps provide a
Kicking off our Leadership Insight series in the High Scores newsletter, we had the pleasure of speaking with M. Chad De Luca, Director of Brand Partnerships at Overwolf. His insights set the stage for more expert conversations to come, as we continue to dive into the evolving landscape of gaming
2024 was a transformative year for Overwolf and the creator community we support. Forbes recapped some of the highlights from our journey, showcasing our efforts to empower creators and expand the gaming ecosystem. Here are the key takeaways from the article: * $240 million was paid out to in-game creators, including
As 2024 draws to a close, Overwolf has achieved another milestone, solidifying its position as a key player in the gaming media ecosystem. Overwolf has secured various top 10 spots in Comscore’s October 2024 rankings in several countries of the EU Gaming Properties lists. This follows its #4 ranking
Did you miss it? Overwolf’s CEO & Co-founder, Uri Marchand, participated in the panel talk, "From Mods to Mainstream: How User-Generated Content is Shaping the Future of Gaming and Media," at the GamesBeat Insider Series: Hollywood and Gaming on December 12th in Los Angeles. Joining Uri on
As a company at the forefront of gaming globally, we have somewhat of a privileged view with regards to the evolution of the marketing tools needed for success. Those familiar with our industry will know how central influencer marketing is as a lever for growth with regards to expanding your
In 2023, Roblox, Fortnite, and Overwolf combined paid over $1 billion to creators. Overwolf, which includes the CurseForge platform as the…
It should come as no surprise that fashion brands were first movers into the ever-expanding world of gaming from an advertising…
This week, world-leading game industry consultancy Naavik released their comprehensive State of UGC 2024 report; unpacking the major steps…
As the advertiser engines start firing up in 2024, gaming continues to cement itself as a stand-alone vertical of interest for every brand…
2023 has seen another meteoric rise of advertising specifically targeting gamers. Away from endemic gaming products, the fast-moving…
Since 2010, Overwolf has worked tirelessly to build the ecosystem for the in-game creator economy through our industry-leading tech stack…
The gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in terms of influence and revenue…
As a new year is fast approaching, it’s important to document the maturation of both brands and agencies in their strategies of reaching…