To Mod or Not to Mod: Why The Future of Gaming is User Generated
In 2023, Roblox, Fortnite, and Overwolf combined paid over $1 billion to creators. Overwolf, which includes the CurseForge platform as the…
Joshua Brill
3 Fashion Brand Campaigns Successfully Marketing To Gamers
It should come as no surprise that fashion brands were first movers into the ever-expanding world of gaming from an advertising…
Overwolf, Roblox and Fortnite lead the charge for UGC in 2024
This week, world-leading game industry consultancy Naavik released their comprehensive State of UGC 2024 report; unpacking the major steps…
3 Trending Games Brands Should Be Capitalizing On In 2024
As the advertiser engines start firing up in 2024, gaming continues to cement itself as a stand-alone vertical of interest for every brand…
3 FMCG Brand Campaigns Authentically Engaging Gamers
2023 has seen another meteoric rise of advertising specifically targeting gamers. Away from endemic gaming products, the fast-moving…
Overwolf Pays $201 Million to In-Game Creators in 2023
Since 2010, Overwolf has worked tirelessly to build the ecosystem for the in-game creator economy through our industry-leading tech stack…
3 Important Tactics To Improve Every Brand’s In-Game Advertising Results
The gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in terms of influence and revenue…
Advertising to Gamers in 2024: How Brands are Owning Gamers’ Epic Wins
As a new year is fast approaching, it’s important to document the maturation of both brands and agencies in their strategies of reaching…